Connecting Photographers and Users
Kodak
Overview
I worked with a small team at a design agency in San Francisco to design a Kodak's iOS app which helps people find, book, and pay a professional photographer. I partnered with creative director, project manager, copy writer, visual designers, researchers, and developers to design, test, and build the app. We also worked with off-site client product team in Tel Aviv.
Customer Pain Points & Business Goals
- Difficulty finding a professional photographer.
- Professional photographers are expensive.
Users
- Needing more employment opportunities.
- Avoiding overly complicated contract.
Photographers
- Connecting users and photographers through its world's largest photography agency platform.
- Disrupting the way people think about capturing life moments by utilizing its brand and network to deliver new service.
Kodak
Customer Journey Map
Ideate & Prototype
We first assumed users had scheduling and financial needs, and so we tried to have users pick specific dates, times, and pricing before showing a listing of photographers. However, user research showed that users were flexible in these areas and often would prioritize the quality of photographers over these conveniences. Therefore, we allowed users to filter their desired date, time, and price after displaying the listing of photographers.
Final Prototype
Results
KODAKIT was launched as MVP in Singapore. After six months of testing in Singapore, KODAKIT launched worldwide and is currently available in 92 cities across 37 countries.
